Kraft Labels
A natural brown paper label stock that lets the color and character of the material become part of the design.
Rectangle · 2" × 3" · Kraft · Qty 1,000
What are Kraft Labels?
Kraft labels use a natural brown paper stock instead of a white base. The color and texture of the paper remain visible, giving printed artwork a warmer, more natural appearance.
Because the material itself is brown, colors will not look the same as they would when printed on a white label stock.
Why choose Kraft?
Natural brown base
The color of the Kraft paper becomes part of the label instead of sitting behind the artwork as a neutral white surface.
Visible paper character
The stock keeps the look and feel of paper rather than trying to create a perfectly smooth synthetic surface.
Works with simpler artwork
Kraft works especially well when the design is built around the brown stock instead of trying to cover it completely.
Where it works well
Food Labels
Works well on jars, dry goods and other packaging where the natural paper surface fits the product. See Food Labels →
Candle Labels
A natural paper option for candle vessels and packaging. See Candle Labels →
Product Labels
Useful when the brown stock is intentionally part of the packaging design.
Available finishes
Kraft is currently offered as a bare stock. Lamination, foil, and Spot UV aren’t currently offered for this material. If that changes, we’ll update this page and the calculator.
Popular sizes
2" × 3"
A versatile size for jars, bottles and smaller packaging.3" × 5"
More room for branding and product information.4" × 6"
For larger containers, boxes and packaging.6" × 9"
For larger packaging and wraparound applications.Custom size or shape
Need something different? Choose a custom size or die-cut shape in the calculator.Kraft vs. Semi-Gloss Paper
Both are paper label stocks, but the starting surface is very different.
Looking for a smoother white paper stock? See Semi-Gloss Paper Labels →
Artwork considerations
Remember the material is brown
The Kraft surface becomes part of the artwork, so colors will look different than they would on white paper.
Use the stock intentionally
Designs that allow some of the Kraft material to remain visible make the brown paper part of the finished look.
Keep important content inside the cut line
Keep text, logos and other important elements safely inside the finished edge of the label.
You'll see a proof first
Every order receives a digital proof before production so you can review the artwork before it moves forward.
Kraft Labels: frequently asked questions
Ready to build your Kraft labels?
Choose your size, shape and available options in the calculator to see pricing for your configuration.